Free Resource

You Don't Need Scripts. You Need a Better Approach.

The Relationship Selling Starter Kit gives you the core framework behind 100 Cups. No cold calls. No pressure tactics. Just a more natural, more sustainable way to grow.

Practical tools you can use before your very next conversation. No fluff. No upsell. Completely free.

Get the Free Starter Kit

Free Download

Relationship Selling Starter Kit

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What You'll Get

Five Tools. One Simple Foundation.

Everything in the Starter Kit is designed to be used right away, not studied and shelved. Pick it up, use it before your next meeting, and notice the difference.

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The 100 Cups Relationship Mindset

A short guide to the core philosophy behind the framework and why showing up with intention changes everything about how people respond to you.

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Printable Meeting Preparation Template

Walk into every conversation prepared. This one-page template helps you get clear on who you're meeting, what they care about, and how to show up ready to serve.

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Relationship Priority Worksheet

Not every relationship needs the same attention. This worksheet helps you identify where to focus your energy so you're investing time where it actually moves the needle.

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Relationship Tracking Starter Sheet

A simple, no-friction system to track your conversations, follow-ups, and next steps so nothing falls through the cracks.

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Bonus

22 Starter Questions for Any Conversation

The exact questions Jason uses to open up real conversations fast. From "Tell me your story" to "How can I be most helpful to you right now?" these questions do the heavy lifting so you don't have to. Also available at coffeewithjason.com/questions.

The 100 Cups Framework

Four Principles That Change How People Respond to You.

These aren't scripts or tactics. They're mindset shifts that make every conversation feel more natural and more productive.

1

Listen 70% / Talk 30%

Most people are waiting to talk. Very few are truly listening. Become the person who listens well and you immediately stand out in any room.

2

Make People Feel Important

Everyone carries an invisible sign: "Make me feel important." When people feel heard, understood, and valued, they remember you long after the meeting ends.

3

Questions Over Assumptions

Curiosity builds connection. Assumptions break it. Ask before you assume, and watch how quickly walls come down.

4

Lead With Your Best Advice

There's a lot of bad advice in sales about holding back your value. Lead with your best thinking instead, and you'll build trust faster than any pitch ever could.

One open relationship is often more valuable than one closed deal. Jason Elkins, Founder of 100 Cups

What Happens Next

Three Steps to Your First Intentional Conversation.

The Starter Kit is just the beginning. Here's how most people move through the 100 Cups framework.

1

Grab the Free Starter Kit

Download the tools and spend 30 minutes with the mindset guide before your next meeting. Start small. Start there.

2

Use It Before Your Next Conversation

Fill out the meeting prep template, identify your top 12 relationships, and walk in with a clear intention. Notice what shifts when you show up prepared to listen.

3

Go Deeper When You're Ready

If the framework clicks and you want the full system, the 100 Cups Academy is your next step. Live, practical, and built around real results.

See the Full Academy Talk to Jason

Where This Started

Built from Real Conversations, Not Theory.

A few years ago, Jason lost his job. Not gradually, not planned. Just like that, it was over. On the drive home, he made a decision: instead of finding another job, he'd try to build something of his own.

He didn't have a big safety net. No guaranteed pipeline. But he had a belief that business didn't have to feel like a grind. So he started asking a simple question: what if I just met people, listened, and tried to help?

He started inviting people to coffee. No pitch. No pressure. Just conversations. After about 30 meetings, opportunities started showing up, not because he was chasing them, but because he was building relationships. That became the foundation of 100 Cups.

"Growth doesn't come from being impressive. It comes from being genuinely interested."

Jason Elkins, Founder of 100 Cups

Ready to Start?